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CALL OF THE WILD (UK)

Clothing label Call of the Wild is the work of London-based graphic design duo Kai and Sunny. Kai and Sunny work in illustration and art direction within advertising, publishing, exhibitions, fashion and music. Apple, Levis, Toyota and Vodafone are some of their clients. Recent collaborations icludes t-shirts and wind runners for Nike's White Label and a shoe project for Rebook. Call of the Wild’s original concept was inspired by John Wyndham’s novel, Day of the Triffids, written in the 1950’s.