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YOU MUST CREATE (UK)
Formed in 1995 by Fraser Moss and Jimmy Collins, YMC is a response to increasing demand for stylish, functional, modern clothing. YMC has quietly grown to become a highly significant fashion label.
When asked how he saw the future of design, graphic artist Raymond Loewy, pioneer of American Industrial Design reasoned that ‘you must create your own design style’ – it is the philosophy that inspires YMC.
YMC are not lead or influenced by seasonal trends but try to provide the solution to clothes that are both wearable and distinctive. |
